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How to build a YouTube Channel: Rebel Coaching Season 3 |
How This Started |
What You'll Learn |
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Not long ago, Alan received an email from a YouTuber named Andrew Alinda asking "how do I monetize my channel?" After seeing that, Alan thought it would make for an interesting episode on the podcast. In their initial interview, Alan and Andrew hit it off and together they decided to continue recording together as Andrew continued to grow his YouTube business! After sixteen coaching sessions, plus a lot of hard work on Andrews part, we are happy to present to you the third season of the coaching series!
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Our Guest of Honor
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Andrew Alinda is a YouTuber based out of London that dreams of turning his passion into his profession. During the early stages of the pandemic, Andrew began to explore the world of calisthenics and exercise, which eventually led to him creating a YouTube channel about the subject called "Cali to the Crowd."
As his channel began to grow, Andrew realized the potential behind it and wondered if he could make a living creating content, which is when he eventually reached out to Alan for help! From there, Andrew began making an effort to stand out from other content creators covering the same topics as him. As he began to put his own unique flare on his content, he also started using other applicable business tips that Alan has preached in past coaching series episodes. Through testing, experimenting, and measuring the results of his efforts, Andrew was able to make his first $100 from his social platform! While making $100 off of YouTube monetization is a feat in itself, Andrew knows this is only the beginning of what he hopes to accomplish. Join Andrew in this season of the coaching series as his journey to make a name for himself on YouTube continues! |
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Andrew's YouTube Channel
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The Experts: Matt Estlea and Rob Harvey
Early in his teenage years, Matt was given a camcorder that quickly became a means of creating his first videos shared on YouTube. During school, after being taught by an inspiring teacher, Matt realized he could make a career from woodworking and enrolled in a course at Rycotewood Furniture Centre in 2012. In his 4th year at the school, some personal setbacks gave him the drive to combine his passion for woodworking and video production, which resulted in the creation of his woodworking YouTube channel in 2016. A year later, after writing his dissertation on the potential effectiveness of social media in the furniture making industry, he graduated university with a Bachelor of Arts degree in Furniture Making.
Rob Harvery, a lifelong friend of Matts, graduated university with a music production degree, then went on to start a video production company. He began getting involved with the channel as an extra pair of hands while Matt was moving workshops. But over time, progressed to editing one-off videos, then entire series, before eventually becoming permanently involved with the channel in 2019.
With two brains working to grow the channel, Rob adopted back end organization, website development and video editing while Matt continued to be the creative force and face of his videos. Through trial and error, the two found a format that supported another year of successful video production, including the creation of The Free Online Woodworking School in July of 2019.
While sales for digital plans, dropshipped products, affiliate commissions, and donations provided much-needed passive income, the trial and error of video production finally paid off in November, 2020. Rob and Matt developed a video format optimized for storytelling, videography, and education that has produced back-to-back videos with views ranging from 200,000 to 400,000 in the first 50 days of being published.
Rob Harvery, a lifelong friend of Matts, graduated university with a music production degree, then went on to start a video production company. He began getting involved with the channel as an extra pair of hands while Matt was moving workshops. But over time, progressed to editing one-off videos, then entire series, before eventually becoming permanently involved with the channel in 2019.
With two brains working to grow the channel, Rob adopted back end organization, website development and video editing while Matt continued to be the creative force and face of his videos. Through trial and error, the two found a format that supported another year of successful video production, including the creation of The Free Online Woodworking School in July of 2019.
While sales for digital plans, dropshipped products, affiliate commissions, and donations provided much-needed passive income, the trial and error of video production finally paid off in November, 2020. Rob and Matt developed a video format optimized for storytelling, videography, and education that has produced back-to-back videos with views ranging from 200,000 to 400,000 in the first 50 days of being published.
Matt and Rob's Top 10 YouTube Tips! Click an image to Download the Guide!
Check Out Their Channel!
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For Additional Resources From Matt And Rob, Click Here!
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Listen to Season Three now! |
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#1: How to Start a YouTube Channel From ScratchMaking millions from YouTube! What does it really take?? In this episode Alan meets Andrew Alinda who started his YouTube channel (Cali to the Crowd) 18 months ago. We find out what it takes to get going, how long it takes to see income from YouTube ads, and Andrew's guide to you getting going on your own channel. Let's start creating content!
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#2: 11 Ways to Monetizing Your PlatformIt doesn't matter if you have a blog, a YouTube channel, or a mailing list, there are certain ways you can monetize it. In this episode Alan coaches Andrew Alinda from Cali to the Crowd through different ways he can generate revenue from his new YouTube Channel.
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#3: Developing a YouTube ChannelWhat is the difference that makes the difference in a content business? How do you stand out amongst all the other blogs, YouTube channels, and podcasts? In this episode Matt and Rob from MattEstlea.com coach Andrew in developing his YouTube channel and building his online presence through quality content.
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#4: Marketing: Test and MeasureHow do you know if your marketing is working or not? There is only one way! Measure the success through sales, views, subscribers, and money earned. Marketing is a constant state of testing and measuring to find out what is working, refining it, and testing it again. In this episode Alan and Andrew review what he has tested since the last episode and what he is going to do next.
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#5: Sell Before You CreateThe allure of creating your own clothing line, product line, or brand. You get sucked into the wholesalers, line up the logos, and start to buy everything before you even know if there is market demand! STOP. Before you buy anything; sell it. Selling before you create is the key to risk free entrepreneurship.
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#6: Type A Balance PUSH PUSHGary Vaynerchuk is all about the hustle. We are told by so many sources to push, push, push. Hustle, hustle, hustle. If you are already a type A personality, is this the advice to follow? Do you need balance between your business, job, and family? Does Balance exist and should it be sought after? In this episode Alan and Andrew start with A/B testing, wind their way through giving tough feedback, and eventually get to finding balance for your side-hustle. Even the term has hustle in it?
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#7: The First $100Building a business is a journey. Sometimes it's a long journey! But when you start to see the fruits of that labor roll in, there is no feeling like it! Andrew shares with us his first earnings on his YouTube channel, plus we discuss CPM payments, A/B testing, and creating powerful content. Your business doesn't have to be perfect when you launch it, you just need to keep improving it each week!
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#8: Happiness FirstThis is going to sound daft, silly, and strange. Focusing on happiness is the route to success. Not the other way round! People think that if they get promoted, earn more money, and build a business that it will lead to happiness. When I have done "X" I will be happy, but that just isn't true. Working on your happiness, learning to be happy on the journey, and having fun are actually the long term sustainable routes to success. This episode is about happiness first and so much more!
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#9: The Life of a Content CreatorThe life of a content creator can be a tough one! Whether you have a YouTube channel, a podcast, a blog, or even a business that puts stuff out on social media, it can be challenging! You have to create no matter how you feel. If you are a professional you don't just get to hide, you have to show up and make it happen. In this episode we explore the life of a content creator, Matt and Rob's biggest mistake, and Alan's new saying "Do stuff!"
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#10: How to Get SponsersThe difference between a successful entrepreneur and someone who talks about entrepreneurship and never does anything is the amount of things you try. In this episode Alan and Andrew talk about energy, making things happen, and getting things in the diary. Andrew has made some progress on sponsors and is starting to earn money from his YouTube channel, but he feels stuck with where to go next! Discover what is stopping you from getting to the next level alongside Andrew and Alan.
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#11: Advanced YouTubeLet's get geeky. There is so much more to being a YouTuber than just putting out a new video each week. In this episode we dive into the details of YouTube with two of the best. Strap in, get a pen and paper, and get ready to make notes as Matt Estlea and Rob Harvey give us the most value we have ever had in an hour long episode. We are going to break down YouTube analytics, stats, promotion, thumbnails, and every other detail you need to become a YouTube sensation! The fun thing is that the same principles apply to your business too!
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#12: The Guide to Affiliate LinksThe ultimate guide to getting started is with affiliate links. The idea is that you promote other people's products (such as the ones on Amazon Associates Program) on your blog, Instagram, or YouTube Channel, and get paid a commission every time something sells! Is it really as easy as adding a link to your post? Or is there more science to it? After 6 months of trying and failing to earn affiliate income, Andrew has asked for help and Andy McDonald from TechteamGB is here to support!
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#13: Financial Independence and EntrepreneurshipMr. Money Mustache gate crashes the coaching series and we talk Financial Independence, Entrepreneurship, and minimalistic fitness. Join as Andrew asks how to tell your family you are into FI, if Mr. Money Mustache does calisthenics, and how to balance entrepreneurship and the job that provides a pay check. Join us for a VERY special episode of the coaching series.
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#14: It's Not LinearYou've launched your business. You have put the product or service out for sale, you've launched the YouTube channel, and nothing has happened! After weeks and then months of work you are awaiting the results, but nothing has happened. Progress in a business is not linear. If you aren't ecstatic with your business results yet then this is the episode you need to hear. Join Andrew and Alan as they talk progress, promotion, and individual focus.
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#15: SEO-YouTubeHow to optimize SEO on a YouTube Channel. In this episode we have Doug Cunnington from Niche Site Project on the show talking all things Search Engine Optimization. Whether you have a blog, podcast, website, or YouTube channel Doug breaks down the key steps to get going with optimizing your site and content to show up in a search engine. Get out a pen and paper and join us for a tour de force of SEO
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#16: What Have We LearntIn the penultimate episode of this coaching series we go back through each and every single episode so far to find out what worked and what didn't on the journey to build and monetize Andrew's YouTube Channel. Join us for an incredibly valuable episode where we boil down the key learnings and how you can apply them to your business.
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#17: The BIG CelebrationMatt and Rob are back for the last episode of the Season 3 Rebel Coaching series. Join us as we celebrate the progress made, discuss what tips, thoughts, and ideas Rob and Matt have for Andrew, and have a laugh along the way. We cover running mini-experiments, the failures and how they shape you and how to push forward in spite of them.
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